Public Relations and Media Skills

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to function effectively and efficiently. This course uses a highly practical and interactive methodology through facilitated discussions, individual and group exercises, case study analysis, and presentation practice. 

By the end of the course, participants will be able to:

• Explain the strategic principles of Public Relations for communication and reputation management.
• Apply media relations techniques to engage audiences and deliver messages.
• Develop strategic PR content and campaigns for stakeholder engagement.
• Analyze communication risks and respond effectively during crises.
• Evaluate PR performance using digital tools and emerging technologies.

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course.

• Verbal and nonverbal communication
• Presentation skills
• Influencing skills
• Time management
• Evaluating public relations performance
• Decision making