Crisis Communication Skills

The workshop is designed to be interactive and participatory, with the occasional use of various educational and training tools. The course also relies on real-life cases aimed at helping the participants translate the theory into application effectively and efficiently. The course is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world crises and policy choices that participants may confront.

By the end of the course, participants will be able to:

• Explain the stages and evolution of a crisis
• List and implement the various principles of crisis communication
• Devise crisis management processes aimed at mitigating potential crises in their organizations
• Demonstrate the benefits of using the media in a crisis situation
• Evaluate and prioritize the dimensions involved in crisis communication management
• Analyze and interpret results achieved through crisis communication management

This course is targeted at team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.

• Public speaking
• Verbal and non verbal communication
• Influencing audiences
• Building rapport
• Motivating subordinates
• Organizing and leading projects