Competitive Strategies and Value Creation

This program uses an interactive and cooperative learning methodology to actively engage participants into the most effective learning process by using lectures, participants-led presentations, extensive case studies and analysis, teamwork and brainstorming, and video segments followed by discussions.

By the end of the course, participants will be able to:

• Distinguish between low cost, differentiation, focus and best cost strategies
• Implement low cost strategies in their organizations to gain cost advantages over rivals
• Recognize and apply differentiation strategies in their organizations to gain differentiation advantages against rivals
• Apply the basic concepts, tools and frameworks of blue ocean strategy to create a new market place
• Explain how blue ocean strategy is 'put into action'

Professionals, managers, and executives who are involved in influencing and supporting the business and functional level strategies of their organization

• Business acumen
• Formulating a strategy
• Planning at business and functional levels 
• Innovation and creativity
• Critical thinking
• Decision making