Certificate in Corporate Communications

This course relies on individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. Participants also use a number of case studies and presentations, followed by discussions.

By the end of the course, participants will be able to:

• Explain the various elements of corporate communication 
• Apply different techniques and tools to implement an effective corporate communication program
• Identify and utilize specialist areas in corporate communication
• Employ corporate communication in new organizational developments 
• Adapt to various avenues of communication within the organization

Personnel who seek an in-depth knowledge of corporate communication as well as managers, supervisors, and officers experienced in communication and public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR, and branding, will also benefit from this course.

• Planning, organizing, and leading
• Written communication
• Public speaking
• Media handling
• Building rapport
• Controlling and evaluating