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Customer Service Management

5 Days
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Customer Service Virtual Learning

Customer Service Management

Good customer service can be considered as the big differentiator between firms. While competing products are often similar and can anyway be easily duplicated, good customer service is a holistic system, requiring a sustained organization-wide effort, driven by the top and permeating all aspects of the organization culture. The resulting customer-centric organization becomes a formidable competitor whose model cannot be easily copied. In this course, we look at what it takes to build a customer centric organization. PrerequisitesNone — open to managers at all levels

Overview

Course Methodology

Case studies, self-evaluation exercises, application of service quality tools, video clips with debriefs, oral and written questions resulting in debates and more are all used in this course in addition to brief consultant and participant presentations.

Course Objectives

By the end of the course, participants will be able to:

  • Develop a wholistic customer care approach by taking into consideration seven different aspects of the definition of customer service
  • Create objectives and programs to maximize internal customer satisfaction
  • Evaluate the design, implementation and analysis of customer satisfaction surveys
  • Use customer complaints as the springboard for service improvement
  • Write Service Level Agreements (SLAs) to ensure clarity and conformance
  • Assess the service aspect of the organization or department through well chosen Key Performance Indicators (KPIs)

Target Audience

Executives, managers and decision makers who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools.

Target Competencies

  • Customer orientation
  • Conceptual thinking
  • Balanced decision making
  • Quality orientation
  • Understanding of prospects’ motivation
  • Persuading others

Course Outline

  • Defining and appreciating the customer
    • Definition of customer
    • Definition of customer service
    • The internal and external customer
  • Importance of the internal customer
    • The need for motivated employees
    • The need for qualified employees
    • Silo mentality
    • Destroying the silos
  • Customer service as a strategic imperative
    • From ‘suspect’ to ‘partner’
    • Going up the ladder
    • The 'KANO' model
      • ‘Basic’ attributes
      • ‘Performance’ attributes
      • ‘Delight’ attributes
    • The customer centric organization
    • Customer service as a strategic imperative
    • The 7 practices of customer-centric organization
  • Customer satisfaction surveys and other vital tools
    • Understanding your customers
    • Importance of segmentation
    • Principles of customer segmentation
    • Focus groups
    • Customer satisfaction surveys
      • Key terms
      • Major survey methods
      • Questionnaire examples
      • Customer survey guidelines
      • Types of satisfaction surveys
      • Basics of sampling
      • Attributes to measure
      • Customer satisfaction index
    • 'RATER' in depth
    • Service quality (servqual) gaps model
  • Customer complaints and service recovery
    • Facts and their implications
    • Symptom versus cause
    • Root cause analysis
    • Failures do happen
    • The recovery paradox
    • The strategic initiative
    • Tactical activities
    • The ‘WOW!’ factor
  • Service Level Agreements (SLAs)
    • SLA definition
    • Characteristics of effective SLAs
    • Key elements of an SLA
    • Steps in SLA development
    • Quality versus cost
    • SLA metrics
  • KPIs for customer service
    • Monitoring performance through key performance indicators
    • The 4 perspectives of the balanced scorecard
    • Impact of the customer perspective
    • Characteristics of good KPIs
    • Building customer service KPIs

Certificate of Completion

Issued by Gulf Training Institute

Upon successful completion, participants receive a certificate of completion from Gulf Training Institute.

Schedule & Fees

Currency:
Course Fees Starting From USD 2,000
Date Location Duration Price
18 Oct 2026
to 22 Oct 2026
Online 5 Days USD 2,000 Enroll Now
18 Oct 2026
to 22 Oct 2026
Online 5 Days USD 2,000 Enroll Now
25 Oct 2026
to 29 Oct 2026
Online 5 Days USD 2,000 Enroll Now
25 Oct 2026
to 29 Oct 2026
Online 5 Days USD 2,000 Enroll Now
01 Nov 2026
to 05 Nov 2026
Online 5 Days USD 2,000 Enroll Now
01 Nov 2026
to 05 Nov 2026
Online 5 Days USD 2,000 Enroll Now
08 Nov 2026
to 12 Nov 2026
Online 5 Days USD 2,000 Enroll Now
08 Nov 2026
to 12 Nov 2026
Online 5 Days USD 2,000 Enroll Now
15 Nov 2026
to 19 Nov 2026
Online 5 Days USD 2,000 Enroll Now
15 Nov 2026
to 19 Nov 2026
Online 5 Days USD 2,000 Enroll Now
22 Nov 2026
to 26 Nov 2026
Online 5 Days USD 2,000 Enroll Now
22 Nov 2026
to 26 Nov 2026
Online 5 Days USD 2,000 Enroll Now
29 Nov 2026
to 03 Dec 2026
Online 5 Days USD 2,000 Enroll Now
29 Nov 2026
to 03 Dec 2026
Online 5 Days USD 2,000 Enroll Now
06 Dec 2026
to 10 Dec 2026
Online 5 Days USD 2,000 Enroll Now
06 Dec 2026
to 10 Dec 2026
Online 5 Days USD 2,000 Enroll Now
13 Dec 2026
to 17 Dec 2026
Online 5 Days USD 2,000 Enroll Now
13 Dec 2026
to 17 Dec 2026
Online 5 Days USD 2,000 Enroll Now
20 Dec 2026
to 24 Dec 2026
Online 5 Days USD 2,000 Enroll Now
20 Dec 2026
to 24 Dec 2026
Online 5 Days USD 2,000 Enroll Now
27 Dec 2026
to 31 Dec 2026
Online 5 Days USD 2,000 Enroll Now
27 Dec 2026
to 31 Dec 2026
Online 5 Days USD 2,000 Enroll Now
Starting from
USD 2,000
Enroll Now
22 sessions available
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Book In-House
Starting from
USD 2,000
Enroll Now
22 sessions available
Course Info
5 Days
22 upcoming sessions
Classroom available
Online available
Certified
Actions
Book In-House
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